Acceptable Use Policy

1. Prohibited content

1.1 You must not use the service to send or promote:

• illegal goods or services, or content that violates applicable law;
• adult content involving exploitation, or child sexual abuse material;
• malware, phishing, or content designed to deceive or defraud recipients;
• deceptive or misleading content, including false or misleading header information and deceptive subject lines (prohibited by CAN-SPAM, 15 U.S.C. §7704(a)(1)–(2));
• content that infringes intellectual-property or other rights of a third party;
• other regulated categories subject to additional restrictions where you lack the required authorisation.

2. Prohibited sending practices

2.1 You must not:

• send to purchased, rented, harvested or scraped address lists;
• send to any recipient without a lawful basis or, where required, consent;
• use dictionary attacks or automated address harvesting to generate recipient addresses (an aggravated violation under CAN-SPAM, 15 U.S.C. §7704(b));
• falsify header, routing or origin information, or disguise the source of a message.

3. Consent and list-ownership warranty

3.1 You warrant that, for every recipient, you either hold valid opt-in consent (as required for recipients in the EU, UK and Nigeria under GDPR Art 6/7, the ePrivacy Directive / PECR reg 22, and the NDPA cited as §26) or, for US-only recipients, that you meet the opt-out requirements of CAN-SPAM.

3.2 Consent cannot be transferred or bought; a list compiled for another sender does not carry consent to you.

4. Required message elements

4.1 Every commercial message you send must contain:

• an accurate "from" line and honest sender identification;
• an honest, non-deceptive subject line;
• a valid physical postal address of the sender — required by CAN-SPAM, 15 U.S.C. §7704(a)(5), and 16 CFR Part 316. Where Dreamfo is the sender, that address is E3-H1, Along 300,000 Kubwa Express Way, Abuja, FCT, Nigeria; where you are the sender, you must supply your own valid physical postal address;
• a working, clear and conspicuous opt-out / unsubscribe mechanism (CAN-SPAM §7704(a)(3)–(4)).

5. List hygiene and suppression

5.1 You must honour unsubscribe requests promptly. The platform maintains a permanent suppression list checked at enqueue, with automatic bounce and complaint suppression. You must not attempt to re-add, re-import, or otherwise circumvent the suppression of an address that has unsubscribed, bounced, or complained.

6. Higher-risk and restricted industries

6.1 Certain categories of sender and content are subject to additional review and may be restricted or denied, including but not limited to: gambling; cryptocurrency and other high-risk financial promotions; pharmaceuticals and supplements; debt collection and credit repair; multi-level marketing; adult (non-exploitative) content; and lead-generation / list-broker businesses. We may require evidence of consent and lawful basis before enabling sending for these categories.

7. Service integrity

7.1 You must not reverse-engineer, probe or circumvent the platform's sending limits, rate limits or security controls; interfere with other customers or the deliverability of the platform; or use the service to distribute unsolicited bulk email in violation of this Policy.

8. Enforcement

8.1 We monitor for abuse and may throttle, suspend or terminate sending, including where complaint rates or bounce rates exceed acceptable thresholds or where mailbox-provider requirements are breached. Complaint- and bounce-rate monitoring is measured on a rolling 7-day window, subject to a minimum-volume floor of 500 sends in that window below which rates are reported but not enforced (so a single bounce or complaint against a small number of sends cannot pause a new or low-volume account before it has sent enough for the rate to be meaningful). This matches how mailbox providers such as Google Postmaster score recent sending behaviour rather than all-time history. Suspension stops new sends only, immediately and without prior notice; in-flight batches drain and the unsubscribe endpoint stays live (see Doc 3, clause 8, and Doc 5).

8.2 The consent-vs-opt-out distinction is central: a list that is lawful under US CAN-SPAM may still be unlawful for recipients in the EU, UK or Nigeria, who require prior opt-in consent. You are responsible for applying the correct standard to each recipient by jurisdiction. This is explained further in the Anti-Spam & Consent Policy (Doc 5).